YANG YANG

Rebrand + Store Redevelopment

Yang Yang, a family-owned Asian grocer founded 40 years ago, offers fresh produce, dry goods, and kitchenware across two stores, with a third opening in 2025. As they expand, they focus on efficiency, integrity, and quality while rebranding as a premium, welcoming market.

CHALLANGE

Refresh the Yang Yang identity and create a strong Asian grocery brand that is welcoming, and appeals to both Asian and Caucasian shoppers.

INSIGHT

The Caucasian audience feels intimidated by the foreignness of Asian grocery stores and doesn’t see them as a “one-stop-shop” like mainstream supermarkets..

SOLUTION

Metamorphosize Yang Yang’s Brand ID into a modern, vibrant Asian grocery franchise that captures the authentic hustle and bustle of traditional market stalls, but with a more curated, tasteful approach.