Wear It Purple

OVERVIEW

Wear It Purple strives to foster supportive, safe, empowering and inclusive environments for rainbow young people.    

CHALLENGE

Raise awareness and grow participation for Wear It Purple Day.

INSIGHT

‘Wear It Purple Day’ is a contemporary establishment, and consequently there is a lack of familiarity of what the day entails.

SOLUTION

An acrostic-poem style explanation of the Wear It Purple Day’s values and mission, while also employing a variety of different purple attire in the lettering, proposing itemised ways in which one can get involved in the celebration.