UUSI

Brand Identity Development

UUSI, meaning “new” in Finnish, represents a fresh, sustainable fashion approach, transforming recycled denim into modern, stylish garments. It appeals to eco-conscious consumers seeking contemporary design with an emphasis on environmental responsibility.

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CHALLENGE

Create a brand ID for USSI, that considers eco-conscious consumers who value contemporary design and fashion. 

INSIGHT

Most sustainable fashion enterprises lead with purpose and sustainability, rather than prioritising fashion and design. 

SOLUTION

A rebellion, a revolt, a revolution. Branding that confronts fashion’s frontline faux pas. 

Through patchwork, stitched with care, lies a raw, unpolished remedy. USSI, the rework experts,  envelope the imperfections of prioritising conscious consumerism.