Lime

OVERVIEW

Lime have been operating an e-bike loan service in cities around Australian and New Zealand since 2020. This year, they began a trial of their eScooters in Melbourne, in response to the growing popularity and convenience of scooters and eScooters for commuting and leisure in cities around the world.

CHALLENGE

Frame Lime Scooters as the latest safe, fun new way to get to your next meeting, meet friends after work, or explore your stunning city. 

INSIGHT

Travelling via e-Scooter is generally considered a more trivial, and exhilarating form of transport, compared to PTV, driving ect. 

SOLUTION

Forge connection between Melbourne’s front-line tourist attractions, and Lime Scooters; illuminating the unity to offer the ultimate city expedition.