LEGO®

OVERVIEW

LEGO® nurtures children’s creativity and imagination. However, as they transition into adolescence, a decline in unstructured playtime can diminish these creative skills.  

CHALLENGE

Appeal to teenagers to rebuild their relationship with the LEGO® brand - on their own terms.

INSIGHT

For young adolescents, life commonly is plagued with the taxes of puberty, social insecurities, high-school suffocation, and stress surrounding their future.

SOLUTION

Remind the target audience, going through the often difficult period of transitioning from childhood to adolescence, that lego offers a mental escape from the stresses of reality.