Jeanie

Brand Identity Development

Jeanie is reinventing pet fashion by blending style with purpose. Committed to sustainability, the brand transforms old jeans and fabric scraps into paws-itively fabulous outfits that both pets and their owners can feel good about.

CHALLANGE

The current market of petwear is often characterized by mismatched patterns, tacky labels, and poorly designed, low-quality garments. These items are typically mass-produced in an unethical manner, using cheap materials and often manufactured in underdeveloped countries with little regard for sustainability or fair labor practices.

INSIGHT

Pet owners often treat their pets like family and are willing to invest in premium, ethically made products that align with their values, seeking the best for their wagging companions.

SOLUTION

Introducing Jeanie: A re-envisioning of Pet-Wear. Say Good-Bye to daggy, frumpy petwear, and rather hello to a furry-focused runway of style.