City of Melbourne

OVERVIEW

Like all major, densely-populated cities around the world, Melbourne has had a severe reduction in visitors to the city largely as a result of COVID-19. 

CHALLENGE

 Develop a promotional campaign that emphasises Melbourne’s wealth of opportunities and attractions.

INSIGHT

Melbourne is known for its electrifying nightlife entertainment with many exciting options to immerse in.

SOLUTION

Introducing ‘Viva Las Melbourne’ – bringing the vibrant charm of Las Vegas to Melbourne, with the same energy and excitement that makes Vegas unforgettable.