AMAROO EMU

Rebrand + Product Redevelopment

Project Responsibilities: Art Director + Copywriter. 
Partner: Alice Needle (Strategist).

Amaroo Emu is a family-owned business producing premium Emu oil using ethical farming methods. Established in 2018 as a hobby farm in Mulwala, New South Wales, local demand for the premium formula quickly grew, turning one man’s passion into a thriving business opportunity.

BodyOil1.png
FacialCleansingOil.png
FacialMoisteriser.png
FacialSerum copy.png
Liptreatment4.png
EmuBalm2.png

CHALLENGE

Australians have limited awareness of what emu oil is, specifically as a form of skincare, and the holistic benefits the product has to offer. In consequence, Amaroo Emu as a brand, has a limited identity within the natural skincare market. 

Facial Cleanser.jpg
Facial Oil Insitu.jpg
FacialMoisteriser.jpg
istockphoto-1289725891-612x612 (1).jpg
Lip Treatment copy.jpg
Remedial Balm Insitu.jpg

INSIGHT

Following the illustrious Emu War conducted in 1963, Australia's inherently consider Emu’s a native pest, and are consequently resistant to the fruits offered by the bird. 

SOLUTION

Develop a compelling brand narrative and identity that aligns with consumers purchasing, and personal ideals, and visually challenges the menacing label seared on Emus.